About Lo

We believe the perfect fit is the most important part of your clothes…and we know what it is like to shop plus-size. We spend hours fitting on different bodies and...

For far too long, plus size women have been left with uncomfortable and unethical fast fashion options. At What Lo Wants, we avoid using materials that are not only toxic,...

What Lo Wants mission is to make quality pieces that celebrate plus-size feminine bodies. Our design process started with our founder, Lauren, being frustrated with the lack of sustainable, quality...