What Lo Wants is for those who dress for themselves, not just for trends. Inspired by our founder, Lauren "Lo," who loves her California summers and needs no particular reason to get dressed up, our brand is all about embracing individuality. Lo wanted to create a world where style isn’t bound by rules or size, but is instead driven by the desire to feel good, look great, and express yourself authentically.

Named after Lo herself, What Lo Wants is based and designed in Los Angeles, and we believe that style is your story, told your way. Whether you're the friend who overdresses for a coffee date or the one who lets your mood pick your outfit of the day, we’re here for those who love fashion that feels as good as it looks.

From straight to extended sizes, we take extra care in designing, curating, and refining our styles to ensure an effortless fit and quality that lasts. So, no matter the occasion, you can feel empowered to show up as your truest self—whenever, wherever.