What Lo Wants' mission is to make quality pieces that celebrate plus-size bodies - not hide them. Our design process started with our founder, Lauren, being frustrated with the lack of quality on-trend pieces that came in her size. Instead of waiting for established straight-sized labels to cater to bodies like her own, she decided to "do it herself".
We believe the perfect fit is the most important part of your clothes…and we know first hand what it is like to shop in a plus-size body. We spend an average of 16 hours on the fit of each garment, making sure our pieces take into account the intricacies of different body types between sizes 14 to 32 (for now!).
For far too long, plus size folks have been left with uncomfortable, inaccurate, and unethical fast fashion options. At What Lo Wants, we take time (3-5 fit testing sessions!) crafting thoughtful garments that feel and look luxurious. Our pieces are designed and created in Los Angeles alongside our awesome sewing team - whom we visit often with coffee :)
What you babes have to say:
"As a woman that is curvy and body conscious in the changing world of fashion, it’s refreshing to see someone I can relate to and share these same issues with. I’m happy to see someone celebrate my body the way that I celebrate mine."
"While many companies and online personalities build their brands, I love how WLW brings an awareness of where the fashion world should have been going long ago. To be able to share a journey and process of vision, start-up, and build out, the transparency is clear. Lauren is focused and aware of her impact on the world she’s creating and the clients she's inspiring that buy and live a sustainable and eco-aware lifestyle."
"It's inspiring to see the industriousness and desire to take on a world that has always produced so much through art, culture, and impression. To be able to work with an individual that practices what they preach is moving if not also motivating. I cannot wait to see what the future holds for WLW and Lauren Gray.”
"I was so excited to be one of the first people to wear What Lo Wants. It is so exciting to be able to wear something that is made in order to celebrate my body, not hide it. The Bo set is so comfortable and I love that I can either wear the whole set together or split it up and wear the top with some cargo pants or the shorts with a bandeau. Every time I wear the set I get SO many compliments and questions about where I got it. Best part about it - it’s the comfiest thing (next to being naked of course). Can’t wait for more functional and flattering designs from What Lo Wants."
"THE PAMELA DRESS IS HOW EVERY DRESS EVER SHOULD BE MADE !!!"
The fit for the 2x shirt I purchased is great! I’m a true 18 (2x) on top and 20 (2x) on bottom with a curvy figure and apron belly. The crop of the shirt hits right at where my waist curves in, making the ideal silhouette for a fat girl in a crop top. I can confidently pair it with a pair of high waisted pants and feels cute as hell. I will be a return customer.
These pants are perfect for any occasion. I love the style and the fit, and enjoying pairing them up with a variety of tops.
I love the over-sized feel of this shirt. The colour is fantastic and the shirt fits beautifully.
These updated Leah trousers are fabulous. Slightly less oversized than the original, and without the drawstring, they can be worn for any occasion, from work to lunch dates to happy hour and everything in between. They're so comfortable I even lounged around the house in them.
They are seriously so comfy and stretchy and stylish, they go with pretty much anything and are a very nice linen quality.
As always, WLW made the best items as far as style, fit, and quality go. The sophie top has no gaping and is the perfect length. The new Leah pants are amazing as well; comfy and super easy to dress up or down. So grateful to have access to quality, amazing clothes!
I wear a 42DDD and the 3X top fits great! The straps are adjustable and the whole outfit is great!
I bought this a while ago and am just getting the chance to review, but I love the top. I got a 2x and it fits perfectly, definitely not something I would wear without a bra if you like more support from the top (like moi). The brand even included a nice tote, so far really loving “What Lo Wants” and can’t wait to see what’s coming next
Okay look I get nervous about ordering from new companies. But this jumpsuit? I had to have it. Was I scared my thighs wouldn’t fit? Yep. Did this jumpsuit fit on my body perfectly? You bet it did! The sizing guide was so helpful in deciding what size I wanted and I can say I’ll definitely be ordering from What Lo Wants again very soon. Huge kudos to the team for the time and effort that must have gone into the fitting of this piece because it fits fantastically. I’ll be wearing it everywhere!
This romper is super cute on, plus it has pockets! I love when fashion meets function!
I was so pleasantly surprised to find that there is a second layer of fabric in the top that acts as a bra shelf- it lays down so smooth. Here I’m wearing the top without a bra- I think I’m in love!