What Lo Wants' mission is to make quality pieces that celebrate plus-size bodies, not hide them. Our design process started with our founder, Lauren, being frustrated with the lack of sustainable, quality pieces that came in her size. Instead of waiting for designer brands to cater to plus size bodies like her own, she decided to do it herself.
We believe the perfect fit is the most important part of your clothes…and we know what it is like to shop plus-size. We spend hours on our fit, making sure our pieces take into account the intricacies of different body types between sizes 14 to 34.
For far too long, plus size folks have been left with uncomfortable, inaccurate, and unethical fast fashion options. At What Lo Wants, we craft thoughtful garments that feel luxurious. Our designs are created from sustainably-sourced and recycled materials, GTOS certified dyes and are always crafted with ethical labor.
LET ‘EM SPEAK
"As a woman that is curvy and body conscious in the changing world of fashion, it’s refreshing to see someone I can relate to and share these same issues with. I’m happy to see someone celebrate my body the way that I celebrate mine."
"While many companies and online personalities build their brands, I love how WLW brings an awareness of where the fashion world should have been going long ago. To be able to share a journey and process of vision, start-up, and build out, the transparency is clear. Lauren is focused and aware of her impact on the world she’s creating and the clients she's inspiring that buy and live a sustainable and eco-aware lifestyle."
"It's inspiring to see the industriousness and desire to take on a world that has always produced so much through art, culture, and impression. To be able to work with an individual that practices what they preach is moving if not also motivating. I cannot wait to see what the future holds for WLW and Lauren Gray.”
"I was so excited to be one of the first people to wear What Lo Wants. It is so exciting to be able to wear something that is made in order to celebrate my body, not hide it. The Bo set is so comfortable and I love that I can either wear the whole set together or split it up and wear the top with some cargo pants or the shorts with a bandeau. Every time I wear the set I get SO many compliments and questions about where I got it. Best part about it - it’s the comfiest thing (next to being naked of course). Can’t wait for more functional and flattering designs from What Lo Wants."
"THE PAMELA DRESS IS HOW EVERY DRESS EVER SHOULD BE MADE !!!"